Marketing technology is evolving at breakneck speed. Cutting-edge software and next-gen platforms are transforming the way brands approach
Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no
With people shopping in full force, almost like they want to make up for the missing Christmas cheer last year, brands need to sprinkle that
The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized
The way organizations identify and market to their customers in the digital landscape is undergoing a massive shift. We are in a new privacy
Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there
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