data

Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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Mobile Audiences for Automotive

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

Thanks to the changes in consumer behaviour and rapid smartphone penetration in recent years, the purchase funnel of auto intenders is more complex than it has ever been before. According to Google, a single consumer’s car buying journey has 900+ digital interactions. That being said, dealership visit continues to be a critical component of this …

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Lifesight Connect Singapore

Lifesight Connect Singapore: Highlights of our Partner Appreciation Night

Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success. The event was hosted by our very own co-founders, Tobin Thomas and Rohit Maheswaran. The party …

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