Data Strategy

modern data stack supercharges marketing analytics

Why the modern data stack supercharges your marketing analytics efforts

In the omni-channel era, brands have more customer and marketing data than they can handle with traditional approaches. To be able to draw insights from humongous structured and unstructured data sets, marketers need technologies that can shorten the “Time To Insight” without putting a dent on operational or skill costs. Modern data stacks, data pipelines, and …

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3 trends disrupting CPG marketing

3 trends disrupting CPG marketing like never before

Consumer packaged goods are an essential part of a consumer’s life. However, recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have truly disrupted the CPG sector like never before. Customers are less loyal than before, spoilt for choice and easily navigating between old favourites and new-age brands. The battle at the grocery shelf is …

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Is your data strategy future-ready?

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

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Lifesight Connect Singapore

Lifesight Connect Singapore: Highlights of our Partner Appreciation Night

Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success. The event was hosted by our very own co-founders, Tobin Thomas and Rohit Maheswaran. The party …

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