Data Enrichment

data enrichment empowers mobile apps

How data enrichment empowers mobile apps with higher engagement and ad revenue

Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there are still quite a bit of opportunities to unlock more user value, especially with becoming a strong media property for brands. The answer lies with external data enrichment.  What’s external data enrichment …

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How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

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deliver high ROI customer acquisition at scale

How to deliver high ROI customer acquisition at scale

All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most critical outcomes of all advertising and marketing initiatives. But often, thanks to little data and fickle customers, customer acquisition can also be one of the most difficult initiatives. To succeed, brands must invest …

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Enhancing customer experience

Enhancing retail customer experience using data enrichment

Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the best possible customer experience. From locating high footfall areas to consumer demographics, a lot has gone into transforming retail into the mammoth industry it is. And yet, the last few years have seen a retail …

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Dat enrichment use cases cpg

Strengthen your CPG data strategy with these 3 data enrichments use cases

The CPG industry is undergoing a large scale transformation. The industry has always been very competitive, but the COVID-19 crisis and empty shelves across supermarkets made the competition even worse. Brands saw customer loyalties shift almost inadvertently as consumers couldn’t find their favourite brands on the shelves and naturally moved on to others. Multitude of …

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consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

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maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

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