Data Enrichment

Data enrichment in omnichannel age

Data enrichment for customer delight in the age of omni-channel retail

About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of physical stores in most parts of the world, COVID-19 and related restrictions had forced them to execute omni-channel strategies – a decision that was a long time in the making but …

Data enrichment for customer delight in the age of omni-channel retail Read More »

consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

A new era of consumer insights for CPG brands, this time with alternative data enrichment Read More »

maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

Three ways to maximize the value of your customer data Read More »

Is your data strategy future-ready?

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count Read More »

Consumer Profile Data To Help Drive Online Sales

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

How to use data enrichment solutions for your e-commerce company The world we know has changed drastically over the past months. The global pandemic has caused a huge change in consumer behaviour due to government movement restrictions, stay at home notices, self quarantines, social distancing and more. While things will eventually get back to normal, …

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales Read More »

Lemnisk and Lifesight

Lemnisk and Lifesight Enter Partnership to Help Enterprises Enrich Their First-Party Data

Lifesight’s Real World API will enhance Lemnisk’s CDP offering with customer data enrichment and insights capabilities in the Asia Pacific Region Singapore  — Lemnisk, a leading customer data platform for enterprises, today announced a new joint capability with Lifesight, a leading provider of real-world intelligence for enterprises in the Asia Pacific region (APAC). With full …

Lemnisk and Lifesight Enter Partnership to Help Enterprises Enrich Their First-Party Data Read More »