Data Enrichment

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data enrichment, which refers to the intricate technique of adding and refining data points to supercharge your sales funnels and campaigns with hyper-personalization and customer relevance. While there are innumerable ways …

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How Data Enrichment Drives Higher Ad Revenue For Publishers

How Data Enrichment Drives Higher Ad Revenue for Publishers

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …

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data enrichment empowers mobile apps

How data enrichment empowers mobile apps with higher engagement and ad revenue

Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there are still quite a bit of opportunities to unlock more user value, especially with becoming a strong media property for brands. The answer lies with external data enrichment.  What’s external data enrichment …

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How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

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