Data Enrichment

maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

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Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

The last few years have seen a digital revolution in the world of entertainment. People around the globe, more recently in the Asia Pacific region, have been making the switch from traditional TV to subscription-based video and audio streaming. Much of this was already under way when the COVID-19 epidemic hit home. Suddenly, with social …

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When The Crisis Is Over

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

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Consumer Profile Data To Help Drive Online Sales

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

How to use data enrichment solutions for your e-commerce company The world we know has changed drastically over the past months. The global pandemic has caused a huge change in consumer behaviour due to government movement restrictions, stay at home notices, self quarantines, social distancing and more. While things will eventually get back to normal, …

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Lemnisk and Lifesight

Lemnisk and Lifesight Enter Partnership to Help Enterprises Enrich Their First-Party Data

Lifesight’s Real World API will enhance Lemnisk’s CDP offering with customer data enrichment and insights capabilities in the Asia Pacific Region Singapore  — Lemnisk, a leading customer data platform for enterprises, today announced a new joint capability with Lifesight, a leading provider of real-world intelligence for enterprises in the Asia Pacific region (APAC). With full …

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