Customer journey mapping

How to Navigate Your Offline Shoppers to Omnichannel Shopping Experiences

Tell people not to do something, and it’s the first thing they will do once the prohibition goes away. This is human psychology 101 and the reason for the boom in brick & mortar shopping since pandemic restrictions loosened worldwide. Offline sales grew over 14% in 2021 and contributed 80.7% to the overall gains in …

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How to Choose the Most Robust Tool for Single Customer View

360-degree view. Unified customer truth. Singular customer narrative. You may have encountered these terms in pitches by tech stack partners or in various marketing blogs in the tech-led advertising ecosystem. These terms refer to “single customer view”, i.e., a method to gather and combine diverse data points to form a complete picture of your customers. …

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6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice but to capitalize on their first-party data. But is first-party data going to be enough? With the correct strategies, first-party data can bring along many benefits, and all these benefits …

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