customer intelligence

Cyber security

How Alternative Data is Powering Cybersecurity Platforms

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats.  Non-payment and non-delivery scams, identity theft, and phishing by threat actors are among the top five cybersecurity crimes that put customer data at risk.   Cybersecurity threats are so sophisticated and rampant now that cybercrime is set to cost the world a …

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Retail customer intelligence

How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump

Are your customers shopping differently even though the pandemic doesn’t have the world in its grip anymore? Do you see noticeable changes in your retail customer journey? As the world wakes up to some semblance of normalcy, brands and marketers are looking for telltale signs about their customers switching loyalties and transitioning across different shopping …

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The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data enrichment, which refers to the intricate technique of adding and refining data points to supercharge your sales funnels and campaigns with hyper-personalization and customer relevance. While there are innumerable ways …

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How Data Enrichment Drives Higher Ad Revenue For Publishers

How Data Enrichment Drives Higher Ad Revenue for Publishers

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …

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