customer intelligence

deliver high ROI customer acquisition at scale

How to deliver high ROI customer acquisition at scale

All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most critical outcomes of all advertising and marketing initiatives. But often, thanks to little data and fickle customers, customer acquisition can also be one of the most difficult initiatives. To succeed, brands must invest …

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Audience Activation in the Omni-channel Marketing Ecosystem

The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem

With new media channels and new customer behaviours, the marketing ecosystem has evolved to an increasingly digital-first perspective. This means more data sources – from CRM to third party data – resulting in more complexities in data-led decision making. This has led marketers to explore identity strategies far more aggressively than before, in order to …

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3 trends disrupting CPG marketing

3 trends disrupting CPG marketing like never before

Consumer packaged goods are an essential part of a consumer’s life. However, recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have truly disrupted the CPG sector like never before. Customers are less loyal than before, spoilt for choice and easily navigating between old favourites and new-age brands. The battle at the grocery shelf is …

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Enhancing customer experience

Enhancing retail customer experience using data enrichment

Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the best possible customer experience. From locating high footfall areas to consumer demographics, a lot has gone into transforming retail into the mammoth industry it is. And yet, the last few years have seen a retail …

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consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

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Modern customer graph

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and identity resolution. Here we go. As consumers evolve in 2020 and beyond, demanding privacy and hyper-personalization all at the same time, businesses and brands have no choice but to start …

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Defining The Customer Intelligence Value Chain, A 101

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

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6 questions to ask

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, omni-channel, multi-screen consumer. As consumers’ buying journey becomes more and more fragmented across screens and channels, identity resolution – or bringing together identifiers across online and offline touchpoints – is …

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maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

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Lifesight launches customer intelligence platform

Lifesight launches customer intelligence platform to help brands boost their customer data strategy

Singapore, October 7, 2020:  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behaviour change and how to market to them in the …

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