customer intelligence

The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data enrichment, which refers to the intricate technique of adding and refining data points to supercharge your sales funnels and campaigns with hyper-personalization and customer relevance. While there are innumerable ways …

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How Data Enrichment Drives Higher Ad Revenue For Publishers

How Data Enrichment Drives Higher Ad Revenue for Publishers

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …

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How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

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deliver high ROI customer acquisition at scale

How to deliver high ROI customer acquisition at scale

All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most critical outcomes of all advertising and marketing initiatives. But often, thanks to little data and fickle customers, customer acquisition can also be one of the most difficult initiatives. To succeed, brands must invest …

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