Customer Intelligence

Web browsing. Social media. Messaging. Smartphones. Multiple devices. Online streaming. Physical world check-ins, dating, gaming. Photos and

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats. Non-payment and non-deliver

80% of customers would rather engage with brands that deliver targeted marketing messages. Audience data is a critical data set to deliver

Today's consumers are spoilt for choice. One Google search about a product, or even a website visit, and a million new options come their

"No more data," said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of

Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and target

Brands across the world are talking about how advertisers have to pivot to adapt to a cookie-less world. Brands that want to be customer

In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing.

80% of customers around the world would rather engage with brands that offer hyper-personalization. Much is said about personalization in