customer experiences

Data enrichment in omnichannel age

Data enrichment for customer delight in the age of omni-channel retail

About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of physical stores in most parts of the world, COVID-19 and related restrictions had forced them to execute omni-channel strategies – a decision that was a long time in the making but …

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fresh customer intelligence strategy

Why your brand needs a fresh customer intelligence strategy for the next decade

The world of marketing and business is changing as we speak. Data privacy regulations are evolving at a pace more rapid than ever before, bringing privacy-first mindset to the forefront for the first time. Consumers and their needs and behaviours have been changing for some years – how and what they buy, how they consume …

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