It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer for who they really are and delivering customer experiences in moments that matter.
Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the best possible customer experience. From locating high footfall areas to consumer demographics, a lot has gone into transforming retail into the mammoth industry it is. And yet, the last few years have seen a retail …
Enhancing retail customer experience using data enrichment Read More »
Consumer data comes from a variety of sources in order to keep up with the changing needs of the retail environment. Data enrichment applies a new layer of O2O consumer insights to enhance the retail brand’s understanding of its existing and potential customers
2020 came with it’s fair share of ups and downs, virtual work from home and fluctuating markets. But in spite of that there have been key moments this year that we’re proud of.
The world of marketing and business is changing as we speak. Data privacy regulations are evolving at a pace more rapid than ever before, bringing privacy-first mindset to the forefront for the first time. Consumers and their needs and behaviours have been changing for some years – how and what they buy, how they consume …
Why your brand needs a fresh customer intelligence strategy for the next decade Read More »
