customer centricity

personalization and privacy

Treading the fine line between privacy and personalization. Are you prepared?

The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. They are happy to share data with brands as long as they know two things for sure – that the data sharing has a value exchange for them and that …

Treading the fine line between privacy and personalization. Are you prepared? Read More »

identity resolution post cookie world

How Identity Will Drive Customer Centricity in a Post-Cookie World

The advertising industry is going through a time of deep flux and change. Many of the critical marketing capabilities that brands have relied on are crumbling as we speak. The deprecation of third party cookies puts into danger brands’ ability to target audience, measure impact, and deliver hyper-personalized experiences across the customer journey. Many of …

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Customer-Centricity Is Taking On New Meanings

Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?

These are times of unprecedented flux for organizations of all sizes around the world. They are forced to re-engineer their ways of working, on-the-go, in near real time. They are taking responsibility for the health and safety of their employees and customers. They are expected to deliver empathetic customer and employee experiences, ensure a seamless …

Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need? Read More »