COVID-19

Impact Of COVID-19 On The Out of Home Industry

The Impact Of COVID-19 On The Out of Home (OOH) Industry

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …

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Webinar On The Changes In Retail Consumer Behaviour

Live Webinar On The Changes In Retail Consumer Behaviour In The Post-COVID-19 World

Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking to data to understand and strategise based on changes in consumer behaviour as the world reopens and steps into a new normal. Retailers, whether online, offline and omnichannel, looking to winback existing customers or acquire new ones in a post-COVID …

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Data-Driven Approach To OOH

A New Data-Driven Approach To OOH As The World Returns To The Streets

The last few months have been difficult for marketers who invested in long-term OOH plans. With DOOH beginning to catch up rapidly in the Asia Pacific region in 2019, all eyes – even ours – were on out of home advertising reinventing itself in 2020 with the powers of programmatic and omni-channel capabilities. And then, …

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Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were somewhat delayed in many Western countries, many Asia Pacific countries’ response to COVID-19 came at an earlier stage of the pandemic. On one hand, this is ensuring a somewhat flatter …

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Alternative data could help

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

In normal times, FMCG brands could very well ensure that they don’t just meet the essential needs of these neighbourhoods but also deliver a little extra. But with a hampered supply chain in the times of COVID, alternative data can enable FMCG brands to hyper-target their supply chain in order to ensure that the essential needs of a larger section of consumers in these neighbourhoods are met. This will not only help them retain their existing loyal customers but also gain an edge against brands that do not have access to alternative data to refine their supply chain in these times.

Is your data strategy future-ready?

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

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