The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …
The Impact Of COVID-19 On The Out of Home (OOH) Industry Read More »
The last few months have been difficult for marketers who invested in long-term OOH plans. With DOOH beginning to catch up rapidly in the Asia Pacific region in 2019, all eyes – even ours – were on out of home advertising reinventing itself in 2020 with the powers of programmatic and omni-channel capabilities. And then, …
A New Data-Driven Approach To OOH As The World Returns To The Streets Read More »
By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …
How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change Read More »
The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …
Customer data enrichment using alternative data can ramp up the insight strategy of OTT content and ad platforms. Real world intelligence – or the convergence of online and offline behavioural data about customers – can help them understand their lives and lifestyles far better than personal data alone ever will.
There is a largely untapped group in the banking sector and almost one-third of the adult population does not have access to banking or financial services. With alternative data, brands can tap into consumer insights to help the underbanked.
The Japanese luxury consumer has remained, to a great extent conservative, difficult to identify and reach. According to retail experts, some of the oldest and most loved brands in Japan are still predominantly offline only businesses. To this day, Japanese consumers – especially luxury shoppers – prefer in-store personalized experiences and customer service in brick …
What brands are now looking to do is to bring demographic and location data sources together for better, deeper, and stronger connections between people and places. Learn how and why this will lead to better business outcomes.
