Consumer Insights

Data-Driven Approach To OOH

A New Data-Driven Approach To OOH As The World Returns To The Streets

The last few months have been difficult for marketers who invested in long-term OOH plans. With DOOH beginning to catch up rapidly in the Asia Pacific region in 2019, all eyes – even ours – were on out of home advertising reinventing itself in 2020 with the powers of programmatic and omni-channel capabilities. And then, …

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Data To Understand Consumer Behaviour Change

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …

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Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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