Consumer Insights

maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

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Lifesight launches customer intelligence platform

Lifesight launches customer intelligence platform to help brands boost their customer data strategy

Singapore, October 7, 2020:  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behaviour change and how to market to them in the …

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World Awaits Luxury Hotels

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Slowly and steadily, almost like walking on eggshells, countries around the world are opening up tourism and subsequently, their economies again. The European Commission has issued guidelines, ANZ has introduced a “COVID-safe travel bubble”, Kerala Tourism in India is already running social media campaigns to continue to be top of mind for travellers.  This, of …

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Human Mobility Is The Best Alternative Data For Financial Services

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services

Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a few leaders on the board, the financial services sector – thanks to regulatory controls and sensitivity of financial matters – made insight-led decisions by diving deep into customer insights like …

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Impact Of COVID-19 On The Out of Home Industry

The Impact Of COVID-19 On The Out of Home (OOH) Industry

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …

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Data-Driven Approach To OOH

A New Data-Driven Approach To OOH As The World Returns To The Streets

The last few months have been difficult for marketers who invested in long-term OOH plans. With DOOH beginning to catch up rapidly in the Asia Pacific region in 2019, all eyes – even ours – were on out of home advertising reinventing itself in 2020 with the powers of programmatic and omni-channel capabilities. And then, …

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Data To Understand Consumer Behaviour Change

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …

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Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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