Consumer Insights

modern data stack supercharges marketing analytics

Why the modern data stack supercharges your marketing analytics efforts

In the omni-channel era, brands have more customer and marketing data than they can handle with traditional approaches. To be able to draw insights from humongous structured and unstructured data sets, marketers need technologies that can shorten the “Time To Insight” without putting a dent on operational or skill costs. Modern data stacks, data pipelines, and …

Why the modern data stack supercharges your marketing analytics efforts Read More »

consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

A new era of consumer insights for CPG brands, this time with alternative data enrichment Read More »

maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

Three ways to maximize the value of your customer data Read More »

Lifesight launches customer intelligence platform

Lifesight launches customer intelligence platform to help brands boost their customer data strategy

Singapore, October 7, 2020:  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behaviour change and how to market to them in the …

Lifesight launches customer intelligence platform to help brands boost their customer data strategy Read More »

World Awaits Luxury Hotels

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Slowly and steadily, almost like walking on eggshells, countries around the world are opening up tourism and subsequently, their economies again. The European Commission has issued guidelines, ANZ has introduced a “COVID-safe travel bubble”, Kerala Tourism in India is already running social media campaigns to continue to be top of mind for travellers.  This, of …

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It? Read More »

Human Mobility Is The Best Alternative Data For Financial Services

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services

Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a few leaders on the board, the financial services sector – thanks to regulatory controls and sensitivity of financial matters – made insight-led decisions by diving deep into customer insights like …

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services Read More »

Impact Of COVID-19 On The Out of Home Industry

The Impact Of COVID-19 On The Out of Home (OOH) Industry

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …

The Impact Of COVID-19 On The Out of Home (OOH) Industry Read More »