Consumer Insights

By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise and traditional OOH media

Are your customers shopping differently even though the pandemic doesn't have the world in its grip anymore? Do you see noticeable changes

80% of customers would rather engage with brands that deliver targeted marketing messages. Audience data is a critical data set to deliver

Data enrichment plays a key role in the modern marketing and advertising ecosystem. There is no dearth of customer data available to today's

Today's consumers are spoilt for choice. One Google search about a product, or even a website visit, and a million new options come their

"No more data," said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of

Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and target

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially

Brands across the world are talking about how advertisers have to pivot to adapt to a cookie-less world. Brands that want to be customer

In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of

With people shopping in full force, almost like they want to make up for the missing Christmas cheer last year, brands need to sprinkle that