Consumer Data Archives

Strengthen your CPG data strategy with these 3 data enrichments use cases

The CPG industry is undergoing a large scale transformation. The industry has always been very competitive, but the COVID-19 crisis and empty shelves across supermarkets made the competition even worse. Brands saw customer loyalties shift almost inadvertently as consumers couldn’t find their favourite brands on the shelves and naturally moved on to others. Multitude of …

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Defining the Customer Intelligence Value Chain, a 101

Articles / By rohit

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

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Helping The Underbanked By Putting Alternative Consumer Data Into Action

Articles / By debjit

There is a largely untapped group in the banking sector and almost one-third of the adult population does not have access to banking or financial services. With alternative data, brands can tap into consumer insights to help the underbanked.

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Strengthen your CPG data strategy with these 3 data enrichments use cases

Defining the Customer Intelligence Value Chain, a 101

Helping The Underbanked By Putting Alternative Consumer Data Into Action

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