Consumer Behaviour

3 trends disrupting CPG marketing

3 trends disrupting CPG marketing like never before

Consumer packaged goods are an essential part of a consumer’s life. However, recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have truly disrupted the CPG sector like never before. Customers are less loyal than before, spoilt for choice and easily navigating between old favourites and new-age brands. The battle at the grocery shelf is …

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Customer-Centricity Is Taking On New Meanings

Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?

These are times of unprecedented flux for organizations of all sizes around the world. They are forced to re-engineer their ways of working, on-the-go, in near real time. They are taking responsibility for the health and safety of their employees and customers. They are expected to deliver empathetic customer and employee experiences, ensure a seamless …

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Impact Of COVID-19 On The Out of Home Industry

The Impact Of COVID-19 On The Out of Home (OOH) Industry

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …

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Webinar On The Changes In Retail Consumer Behaviour

Live Webinar On The Changes In Retail Consumer Behaviour In The Post-COVID-19 World

Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking to data to understand and strategise based on changes in consumer behaviour as the world reopens and steps into a new normal. Retailers, whether online, offline and omnichannel, looking to winback existing customers or acquire new ones in a post-COVID …

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