Audience Targeting

In the next installment of #RealAudiences, we are diving into the world of fashion retail. We look at some of the best audience segments

The holy month of Ramadan brings a flurry of festive activities and consumer behaviour change. One of the main changes is in shopping

The world has never been more accessible and global travel is booming. There are thousands of travellers going from one place to another at

With rapid advancements in technology and the desire to have the latest and greatest gadget in the market, the newer generations of tech-sav

Food lovers or popularly known as ‘Foodies’ have an ardent interest in food. They are a prominent hobbyist group found all over the world

The festive season is finally here and it’s the perfect time for brands to target shoppers on the lookout for cool and interesting things to

Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you don’t love

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50%

Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and target

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially

In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of

With people shopping in full force, almost like they want to make up for the missing Christmas cheer last year, brands need to sprinkle that