In the next installment of #RealAudiences, we are diving into the world of fashion retail. We look at some of the best audience segments
The holy month of Ramadan brings a flurry of festive activities and consumer behaviour change. One of the main changes is in shopping
The world has never been more accessible and global travel is booming. There are thousands of travellers going from one place to another at
With rapid advancements in technology and the desire to have the latest and greatest gadget in the market, the newer generations of tech-sav
The festive season is finally here and it’s the perfect time for brands to target shoppers on the lookout for cool and interesting things to
By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have
With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data
All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most
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