Alternative Data

consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

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Human Mobility Is The Best Alternative Data For Financial Services

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services

Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a few leaders on the board, the financial services sector – thanks to regulatory controls and sensitivity of financial matters – made insight-led decisions by diving deep into customer insights like …

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Alternative Data Can Help Investment Management

How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

COVID-19 is driving a fair amount of market volatility around the world. Individuals and businesses are seeing significant changes in their asset valuations. While these may not be top-of-mind concerns for most in the face of a public healthcare crisis, the International Monetary Fund is predicting a 3%  drop in global GDP. Sooner than later, …

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3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were somewhat delayed in many Western countries, many Asia Pacific countries’ response to COVID-19 came at an earlier stage of the pandemic. On one hand, this is ensuring a somewhat flatter …

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Alternative data could help

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

In normal times, FMCG brands could very well ensure that they don’t just meet the essential needs of these neighbourhoods but also deliver a little extra. But with a hampered supply chain in the times of COVID, alternative data can enable FMCG brands to hyper-target their supply chain in order to ensure that the essential needs of a larger section of consumers in these neighbourhoods are met. This will not only help them retain their existing loyal customers but also gain an edge against brands that do not have access to alternative data to refine their supply chain in these times.