Empower Your Advertising Strategy

Your customer acquires your product in the physical world.
Learn and leverage their behaviour.

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Media is a competitive space. Stay ahead with data.

Publishers
Out of Home
OTTs
DSPs
Agencies
Ad Networks

Audience Insights

Get a deep understanding of your market and customer base by studying a wider sample.
  • Understand your customer demographics & persona
  • Learn about your customer behaviour and store visit patterns
  • See how they interact with other brands and competitors

Audience Targeting

Create custom geo-behavioural audience segments using a combination of our rich data attributes.
  • Generate custom audience segments based on your campaign
  • Run conquesting campaigns by targeting your competitors
  • Retarget your own customers with strategic loyalty based messaging

Footfall Analytics

Industry leading footfall analytics solution that can help you see trends and patterns within your outlets.
  • See the footfall of all your stores and trends that occur
  • Measure the impact of campaign on your location visits
  • Understand the behaviour of your store visit patterns and loyalty

Out of Home Media Planning

Use real world intelligence to expand and grow your business into unknown territory
  • Identify the optimal location for your next retail outlet
  • Use deep real world intelligence to map suitable locations
  • Predict potential sales based retail spend insights

Out of Home Media Case Study

A leading automotive brand increased store visits with better OOH campaigns as a result of deep insights provided by audience targeting and footfall analytics.
  • 21% Visit Lift
  • 47% Decrease in Cost Per Visit
  • 15397 Exposed Visits

Interested? Let's get in touch!

Drop us a message if you wish to learn more about Lifesight and how we can help you transform your business.