Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a …
There is a largely untapped group in the banking sector and almost one-third of the adult population does not have access to banking or financial services. With alternative data, brands can tap into consumer insights to help the underbanked.
Case Study Leading Credit Card Brand 0.35% Click Through Rate 20,635 Total Clicks 5.9M+ Total Impressions A leading credit card brand wanted to unlock and …
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