Solutions for Agencies & Adtech
Drive higher engagement for your clients with consumer data
Deliver results with people-based marketing powered by hundreds of customer data attributes that uncover demographics, interests, behaviours etc. to personalize messaging.
We understand your challenges
We can’t handle
clients' first party data
clients' first party data
Securely extract and unify your clients’ customer data with our platform without touching the data sources
We don’t understand
the clients’ customer
the clients’ customer
Enrich your clients’ customer profiles with hundreds of new attributes so you can understand them better for strategy development and decision making
We can’t prove efficacy of the omni-channel ad campaign
Measure your omni-channel campaigns and map your customer journey by connecting paid and owned channel data
What you can achieve with Lifesight
Power people-based marketing, optimize media spend and deliver exceptional customer experiences.
360° Customer View
Gain holistic 360 view of customers by uncovering insights of your existing and potential customers.
Personalization
Deliver highly personalized content and ads to drive higher engagement and provide better customer experiences.
Omnichannel Media Measurement
Measure the impact of your digital campaigns on online and offline conversions.
Unified Customer Experience
Make connections between data sets across organisations to identify the right customer at the right time.
Media Spend Optimization
Optimize your media spend by suppressing media delivery to existing customers, enabling frequency capping and powering AI-based ad delivery.
How we’re different
Resources for Marketers
Latest E-Book
New marketing strategies for the cookieless world
With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements.
Three Opportunities For Marketers In A Privacy-First World
Many evolutions are in progress in the marketing world, giving marketers and brands the opportunity to start fresh by laying stronger foundations of data and consumer centricity
Ebook – New marketing strategies for the cookieless world
With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements
