Solutions for Agencies & Adtech

Drive higher engagement for your clients with consumer data

Deliver results with people-based marketing powered by that uncover demographics, interests, behaviours etc. to personalize messaging.

We understand your challenges

We can’t handle
clients' first party data
Securely extract and unify your clients’ customer data with our platform without touching the data sources
We don’t understand
the clients’ customer
Enrich your clients’ customer profiles with hundreds of new attributes so you can understand them better for strategy development and decision making
We can’t prove efficacy of the omni-channel ad campaign​
Measure your omni-channel campaigns and map your customer journey by connecting paid and owned channel data

What you can achieve with Lifesight

Power people-based marketing, optimize media spend and deliver exceptional customer experiences.

360° Customer View

Gain holistic 360 view of customers by uncovering insights of your existing and potential customers.

Personalization

Deliver highly personalized content and ads to drive higher engagement and provide better customer experiences.

Omnichannel Media Measurement

Measure the impact of your digital campaigns on online and offline conversions.

Data Enrichment Platform

Unified Customer Experience

Make connections between data sets across organisations to identify the right customer at the right time.

Media Spend Optimization

Optimize your media spend by suppressing media delivery to existing customers, enabling frequency capping and powering AI-based ad delivery.

How we’re different

Resources for Marketers

Solutions - Advertising and Marketing

Latest E-Book

New marketing strategies for the cookieless world

With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements.

Related Resources

Marketers In A Privacy-First World

Three Opportunities For Marketers In A Privacy-First World

Many evolutions are in progress in the marketing world, giving marketers and brands the opportunity to start fresh by laying stronger foundations of data and consumer centricity

Ebook - New marketing strategies for the cookieless world​

Ebook – New marketing strategies for the cookieless world​

With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements

Take the first step toward better marketing outcomes