Introducing ScreenIQ

Time to Up Your OOH Game

Mobile-based Audience Measurements, Insights & Planning for Out of Home Media Companies and Agencies

Leverage high quality audience mobility data to reach the right audience & optimize OOH media spend.

MEASUREMENTS

Measure OOH media impressions, reach & frequency using human mobility data.

INSIGHTS

Get OOH media audience insights based on demographics, interests & personas.

PLANNING

Utilize audience-based data to plan OOH media buy & optimize marketing spend.

MEASUREMENTS

Measure OOH Media Exposure

Use high quality human mobility data to measure OOH media impressions, reach & frequency.
  • Accurately estimate OOH media exposure
  • View collective impressions from multiple locations
  • See how long audiences spend in front of media

INSIGHTS

Analyze Audience Insights

Understand the audience composition in front of all media locations
  • Gain fresh O2O audience insights for your locations to enhance your media value
  • Demonstrate demographics, interests and persona based audience segments to advertisers
  • Get access to geo-insights like distance from home, points of interest and routes.

PLANNING

Build Data-Driven OOH Media Plans

Utilize audience-based data to plan OOH media buy & optimize marketing spend.
  • See the performance of each channel on store visits
  • Optimize OOH media site selection based on campaign budget
  • Easily export media property insights and site list

How it Works

  • Step 1
    Analyze audience footfall and insights seen at your billboards
  • Step 2
    Filter audiences based on your campaign requirements & budget
  • Step 3
    Export your billboard insights and site list to activate your campaign

Trusted By

We work with the best in the business

In the News

Introducing ScreenIQ, Out of Home Measurements, Insights & Planning Tool

We are proud to announce the launch of ScreenIQ, our brand new Out of Home Media Measurements, Insights & Planning tool…

Interested? Let's get in touch!

Drop us a message if you wish to learn more about Lifesight and how we can help you enhance your OOH offering.