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Close the gap caused by signal loss & improve accuracy of measurement.

Better data delivers better outcomes

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Unify, segment and activate your data from a single source of truth.

Take control of your data, without technical help

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Leverage server-side tracking for better attribution & improved ad targeting performance.

Improve data quality across marketing platforms

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Dive into your customer profiles to view present & future behaviors.

Understand your customers to uncover opportunities

Easily integrate, segment and activate your data using hundreds of no-code integrations and data tools

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Unlock the full potential of your data in minutes

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We’ve helped build over 400 amazing projects.

Projects completed

Our customers have reported an average of ~600% ROI.

Return on investment

Our free UI kit has been downloaded over 10k times.

Global downloads

We’re proud of our 5-star rating with over 200 reviews.

5-star reviews

Everything you need to build modern UI and great products. We’ve done all the heavy lifting so you don’t have to — the perfect starting point for any project.

Build something great

Receive fortnightly updates on new initiatives that power your ROAS unlock exponential revenue.

increase in conversions with smarter budgets

incremental lift in sales from social media ads

Start by effortlessly integrating your data sources with Connect to build a comprehensive data foundation.

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Seamless data integration

Utilize Connect's advanced AI-powered analytics to dive deep into your data, uncovering actionable insights.

In-depth data analysis

Use these insights to develop targeted marketing strategies & campaigns, driving tangible results.

Strategic activation

How it works

Explore the brand's journey of  leveraging Incrementality Testing to achieve a stellar 20% growth in ROI

Delve into this compelling case study to discover how a rapidly ascending e-commerce brand turned to Incrementality Testing as their compass in the dense forest of digital marketing. 

As the company raced ahead in the e-commerce sphere, they confronted a pivotal challenge: discerning the true incremental value brought about by each marketing channel. Was it the persuasive power of social media ads, the targeted precision of email campaigns, or the broad reach of affiliates that added that extra edge to their sales? Amidst a competitive landscape and dynamic consumer behaviors, they sought more than just surface-level insights. 


Using Incrementality Testing to Find the True Value of a Campaign

Case Studies

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Expert strategies for a post-cookie world

Navigate the post-cookie era with our comprehensive guide. Learn essential strategies for brands and agencies to thrive in a world without third-party cookies and how they can master the privacy era of marketing.

Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies

Guides

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A step-by-step procedure for agencies to navigate the cookie-less future.

Transition seamlessly to a privacy-first marketing approach with Lifesight's comprehensive checklist. Our step-by-step approach not only navigates you through the complexities of data-driven marketing but also integrates cutting-edge strategies like First-Party Data Unification, Universal Attribution, and Incrementality Testing. Designed by our expert marketing measurement team, this checklist is your blueprint for mastering the evolving digital marketing arena. Learn how you can:

Checklist for Agencies Mastering the Third-party Cookie-less Future

Checklists

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Navigate the intricacies of Incrementality Testing with confidence using our detailed checklist.

As digital marketing charts its dynamic path, discerning the genuine uplift of campaigns becomes more than just a checkbox. The anchor for this discernment? Incrementality Testing.If you're figuring out how to implement Incrementality Testing, our checklist is here to help.

Delve into the critical pillars of Incrementality Testing implementation:

Structured Approach to Incrementality Tests

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Navigate the third-party cookie-less landscape with confidence.

Embrace a new era in marketing with Lifesight's comprehensive checklist. Transition from third-party cookies to a robust, privacy-first marketing approach. Our step-by-step guide assists brands in adopting data-driven strategies with tools like First-Party Data Unification and Marketing Mix Modeling, ensuring your marketing remains powerful and compliant.

Checklist for Brands to Grow in a Third-party Cookie-less Future

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Uncover the key insights to make an informed Marketing Mix modeling vendor selection.

Get a comprehensive list of factors to consider when choosing a Marketing Mix Modeling (MMM) vendor. We unravel the factors that you need to consider from evaluating vendor reputation, pricing, features, customer support, data handling, reporting analytics, implementation process, long-term partnership considerations, references and case studies, compliance, backup plans, and an exit strategy.

Marketing Mix Modeling Vendor Onboarding Checklist

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Gain insights into effective budget allocation and client management

Agencies often find themselves in a tight spot, balancing client expectations with the hard reality of limited funds. The challenge isn't just about getting more money; it's about proving that every dollar spent is a wise investment. In this guide, we will dive into everything that will help you win more budgets - from the 
right tools and strategies to the approaches you can take to conquer them.

How to Win Higher Media Budgets in 2024

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Lead your marketing team to ROI success in 2024 with insights from the best of the best in marketing measurements and decision-making.

CMOs face pressure to prove marketing ROI amid economic challenges. We spoke to 12 measurement experts and crafted this guide to arm marketing decision-makers with the latest trends and strategies for navigating the complex terrain of marketing measurement and converting marketing cost centers into profitable business centers.

10 Experts Backed Foundation Models for Successful Marketing in 2024

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Explore the strategic maneuvers of a rising digital powerhouse leveraging Lifesight’s Marketing Mix Modeling to refine budget allocation

Learn how Lifesight's Marketing Mix Modeling enabled a high-growth digital-native brand to refine its budget allocation effectively

A digital-first disruptor from New York transformed consumer electronics with a game-changing subscription model. Yet, as privacy-first policies muddied tracking and poor metrics misguided budgets, the brand sought to refine its approach. Dive in to discover how they navigated these complex challenges with Lifesight Budget Optimizer.

Optimizing Budget Allocation With Marketing Mix Modeling

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Explore how Lifesight's Incrementality Measurement and Geo-Experiments empowered a Personal-care brand to bolster their ad budget and enhance ROI.

Discover how Lifesight's Incrementality Tests and Geo-Experiments empowered a Personal Care Brand to confidently increase its advertising budget

Texas-based women's lifestyle brand, with a $500,000 monthly ad spend and 30 years in eco-conscious personal care, hit a growth plateau. Despite digital savvy and successful Google Shopping campaigns, they struggled with unclear channel efficacy and campaign overlap, prompting an urgent need to scrutinize their marketing impact.

Increase Ad Budget Strategically With Incrementality Tests and Geo-experiments

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Explore how RFM analysis boosted customer engagement and reduced churn rates 

Delve into this compelling case study to discover how an online retail giant boosted customer loyalty by 40% by leveraging Lifesight’s RFM Analysis

Based in tech-centric California, this innovative online retail marketplace brand blended AI analytics with customer service excellence. Despite a robust $1.2 million ad spend, they yearned for deeper customer insights.Enter Lifesight's RFM Analysis tool.This strategic pivot with Lifesight catapulted their customer loyalty metrics by a stunning 40%. 

Discover how this alliance reimagined customer engagement and loyalty.

Boosting Customer Loyalty with RFM Analysis

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Explore the transformative journey of a DTC Home Brand as they harness Lifesight Measurement to elevate ROI and dramatically reduce wasted ad spend.

Unlock the secrets of a DTC Home Brand achieved a 15% increase in ROI while reducing wasted ad spend through Lifesight's Multi-Touch Attribution

With billions in annual sales, identifying standout channels proved elusive. This ambiguity created inefficiencies and impeded business objectives, underscoring the urgent need for precise ad attribution to fine-tune spend and elevate ROI.

Maximize ROI & Minimize Ad Waste With Universal Attribution

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With this playbook, every BFCM challenge becomes an opportunity.

Dive into a playbook that revolutionizes your BFCM campaign approach. Crafted with meticulous precision, it unearths insights, strategies, and action points to ensure every marketing move you make is calculated and impactful. From granular checklists to a holistic calendar, navigate the BFCM season with unwavering confidence and foresight.

The Incremental ROAS Playbook for BFCM 2023

E-Books

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From ideation to execution, excellence isn't tough with a compass to read your marketing measurements right.

Transform data into your most potent weapon with 'Made to Measure.' This comprehensive guide is packed with advanced tools, tips, and real success stories to help you turn seasonal challenges into opportunities. Perfect your campaigns with precision and drive unprecedented growth. Ready to lead the marketing revolution? Secure your guide today

Made to Measure' is your ultimate toolkit to decode the art and science of efficacious seasonal marketing. Strategies and models that don’t just perform, they excel.

Made to Measure: Seasonal Marketing With Data-driven Success

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Explore how Marketing Mix Modeling catalyzed a 15% ROI boost and solidified the sales pipeline for an FMCG leader.

Explore this case study to witness how a prominent FMCG brand harnessed the power of Marketing Mix Modeling to refine campaign investments and understand the nuanced contributions of their marketing channels.

Celebrating a significant sales hike, the brand faced the challenge of determining the real contributors from their diverse marketing channels—from TV spots to riveting promotional events. The exhilaration of increased sales was shadowed by questions about the right allocation of their marketing budget in a scaleable and effective manner. All this while making sure that the brand did not encounter diminishing return on any channels.

Unlocking Success: How a Strategic Shift to MMM Led to a 15% Increase in Marketing ROI

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Delve into the brand's journey with Multi-Touch Attribution, illuminating customer journey insights, optimizing their ad campaigns, and lifting ROI.

Explore this case study to see how a leading online plant retailer leveraged Multi-Touch Attribution to navigate their marketing success, refining campaign investments and understanding customer behaviors. 

As an eco-conscious online nursery with a foothold in digital marketplaces, the brand had all the right buzzwords going for it to stay at the forefront of a customer's mind. However, their growth posed a question: Which marketing channels truly spurred sales? From Google Ads to influencer partnerships, the brand turned to Multi-Touch Attribution to decode their customer journeys and optimize campaign strategies.

Driving Success with Multi-touch Attribution: a Stellar 40% Quarterly Sales Growth

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Empower your campaigns with unparalleled marketing insights.

Redefine your marketing approach with this transformative guide, designed for brands keen on mastering effective marketing measurements. Discover how accurate measurements can fuel your marketing ROI and elevate your brand presence.

Mastering the Four Pillars of Marketing Measurements

Explore a tailored pathway for effective Multi-Touch Attribution implementation, no matter your brand's niche

In the ever-evolving landscape of marketing, understanding the effectiveness of various channels and campaigns is paramount. Central to this understanding is Multi-Touch Attribution (MTA). So, how do you ensure its proper set up & seamless data integration? Look no further – this checklist is tailored for you.


We've organized actionables into key areas of MTA implementation, which include pre-implementation tips, the process of model selection, set up, & training followed by essentials for launch & campaign optimization.


Curious to know more?

A Checklist to Implement Multi-touch Attribution

MTA Implementation Checklist by Lifesight

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Get a structured roadmap to successfully implement Marketing Mix Modeling for any brand, from any industry.

Starting off with Marketing Mix Modeling but not sure how to set it up? Fret no more! Our easy checklist let's you:

An Actionable Checklist for Marketing Mix Modeling

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MMM can revolutionize your marketing strategy. But first, ensure your data is onboard and in optimal shape.

Streamline your data sources for all your marketing mix modeling needs. Explore our expert-speak on exactly what you need to collate to build a robust model & efficiently allocate your media spend.

Data Sources for Marketing Mix Modeling

Data Sources for Marketing Mix Modeling - Lifesight

Let automation take the lead as you work smarter & have your contacts converting in no time. Designed to boost efficiency, engage prospects, & effortlessly retain customers!

More customers & revenue, with less effort: set your communications on auto-pilot with these 10 automations that you must have live on your store.

10 Automations to Mint Money for your E-commerce Store

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When choosing ways to personalize your communication, there’s always more than meets the eye. Learn how your data forms the bedrock for rich experiences that clock revenue for your brand. 

Whether you have a team of 2 or 200, craft personalized experiences, build loyalty, and strengthen customer relationships.

Better data delivers better outcomes

Unlock the full potential of your data in minutes

Trusted by leading Brands & Agencies worldwide

Take control of your data, without technical help

Improve data quality across marketing platforms

Understand your customers to uncover opportunities

35%

increase in conversions with smarter budgets

8%

incremental lift in sales from social media ads

Resource Hub

Using Incrementality Testing to Find the True Value of a Campaign

Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies

Checklist for Agencies Mastering the Third-party Cookie-less Future

Structured Approach to Incrementality Tests

Checklist for Brands to Grow in a Third-party Cookie-less Future

Marketing Mix Modeling Vendor Onboarding Checklist

Better data delivers better outcomes

Unlock the full potential of your data in minutes

Trusted by leading Brands & Agencies worldwide

Take control of your data, without technical help

Improve data quality across marketing platforms

Understand your customers to uncover opportunities

Get a headstart with our latest playbooks

35%

increase in conversions with smarter budgets

8%

incremental lift in sales from social media ads

Resource Hub

Using Incrementality Testing to Find the True Value of a Campaign

Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies

Checklist for Agencies Mastering the Third-party Cookie-less Future

Structured Approach to Incrementality Tests

Checklist for Brands to Grow in a Third-party Cookie-less Future

Marketing Mix Modeling Vendor Onboarding Checklist