Whitepaper – A Marketer’s Guide to Audience Data in a Changing Advertising Ecosystem
The advertising ecosystem is changing. Advertisers are grappling with the changes in a post-cookie world as most major browsers have called for the deprecation of the cookie. Addressability decline is something advertisers will have to deal with, and they will need new tools, technologies and data sets in such times to guide them into a brave new world of advertising.