Project Type: Whitepapers

The advertising ecosystem is changing. Advertisers are grappling with the changes in a post-cookie world as most major browsers have called for the deprecation of the cookie. Addressability decline is something advertisers will have to deal with, and they will need new tools, technologies and data sets in such times to guide them into a brave new world of advertising.

The marketing ecosystem and consumer behaviour is going through rapid and lasting changes with technology, new privacy regulations, and the global pandemic at the heart of it. While the industry has faced multiple challenges, none of them compare to this massive evolution.