Addressing First Party Data Challenges with Lifesight
Cookieless marketing is what everyone is talking about, and brands are getting more and more conscious of owning First Party Data, for them to fly through these changing times easily.
Project Type: Webinars
Measuring retail marketing ROI using footfall attribution
If you are a retail marketer running a campaign with the objective of driving in-store footfall, you may have issues measuring your marketing ROI. The answer lies in footfall attribution.
The Modern Customer Graph
Since its inception, Lifesight has always helped brands leverage data to make insightful marketing decisions. With today’s changes in consumer behavior, we have been led to build a more holistic approach to consumer data.
The Next Evolution in Customer Intelligence
Since its inception, Lifesight has always helped brands leverage data to make insightful marketing decisions. With today’s changes in consumer behavior, we have been led to build a more holistic approach to consumer data.
Retail Consumer Behaviour Evolution Post Covid19
Retail Consumer Behaviour Evolution Post-COVID19 Webinars Retail Consumer Behaviour Evolution Post-COVID19 Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are trying to understand and strategize what to do next based on consumer behaviour change as the world reopens and steps into a new normal. In this webinar hosted by …
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How Data is Revolutionising OOH Media
Webinars How Data is Revolutionizing OOH Media In today’s tech driven world, adopting a data driven approach is the key for the OOH industry’s evolution going forward. It’s an opportunity for the media to thrive in this space. In our latest webinar, Sangeeth Krishna, Country Manager, Lifesight along with our industry partners discussed data and …
