Brands often gain insights to only a part of the customer’s journey, making their marketing strategies not as data driven as today’s age of personalization demands. Here’s a marketer’s guide to data enrichment to bridge the gap between the online and offline worlds
Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding
With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements
Australian Automotive Insights Report Analysis of audience and footfall trends at dealerships is helping brands refine marketing strategies and understand the relationship between dealership visits and sales. Brands leveraging data and technology are well positioned to stay ahead of the game. This report on Australia’s Automotive Market shares general and brand-specific insights from capturing dealership …
The Ultimate Brand Marketer’s Guide To Location Intelligence Location Intelligence Platforms are the next tech frontier (on the same scale as search or ecommerce) as mobile, wearable and Internet-of-things (IOT) technology have been prototyped, experimented with and deployed in real-world scenarios. This guidebook is an ultimate e-book for brand marketers to understand what is Location …
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Online to Offline Attribution Playbook It is clear that new age consumers’ buying journeys are blended and multi-channel. They switch quickly and continuously between online and offline realms and taking into account both behaviours, patterns, and journeys are crucial not just in contextual and personalized advertising but also in marketing measurement. The answer lies in …
Audience Guidebook version 2.0 Mobile consumers globally have a massive digital footprint both online and offline and you can reach their right consumers by targeting the right segment. Our platform uses multiple public and private data sources, to build high quality audience segments based on real world interest, intent and behaviour. By downloading the Audience …
