Leveraging data enrichment to optimize campaigns for a financial services brand
An Australia based financial services brand wanted to target parents who are looking to save up for their children’s education with their new savings products.
Project Type: Case Studies
Proving marketing ROI with footfall attribution measurement to Volvo dealer showrooms
Volvo, a leading luxury automobile manufacturer wanted to measure footfalls driven to their dealerships throughout India as a result of their digital campaigns.
Analyzing the impact of digital campaigns on footfall to DTAC store locations
DTAC, a leading telco in Thailand, wanted to target iPhone users based on certain real-world visitation behaviour with a campaign objective of increasing the sales of Apple’s latest devices.
Leveraging data enrichment for campaign optimization by a leading credit card brand
Exxon Mobil, a leading oil and gas brand wanted to measure footfalls driven to their various gas stations across Singapore as a result of their digital campaign. The Trade Desk was used to deliver the campaign.
Measuring the impact of digital campaigns on footfall to Nokia retail locations
Download the case study to understand how Nokia leveraged Lifesight’s location data and intelligence capabilities to optimize the ad delivery and as a result decrease the CPV by a significant margin as compared to the industry benchmark.
Leading automotive brand sees 59.4% visit lift and 12k+ exposed visits
Case Study Leading Automotive Brand 59.4% Avg. Visit Lift $5.05 Cost per Visit 12k+ Exposed Visits A leading automotive brand wanted to understand its potential buyer profile with deeper audience insights. The brand wanted to use that knowledge to reach in-market car buyers and understand the impact of the ad campaigns on driving footfalls into …
Leading automotive brand sees 59.4% visit lift and 12k+ exposed visits Read More »
Leading fashion brand sees 23% decrease in cost per visit and 2,256 exposed visits
Case Study Leading Retail Brand 45% Visit Lift 23% Decrease in Cost per Visit 2,256 Exposed Visits A leading fashion apparel brand wanted to discover and understand their potential buyer persona with deeper audience insights. They also wanted to use the knowledge to increase brand awareness, and engage the potential customers towards their latest summer …
Leading fashion brand sees 23% decrease in cost per visit and 2,256 exposed visits Read More »
Top movie studio gets 3083 total visits and 300k+ unique reach
Case Study Leading Movie Studio 2.85 Visit Index 3,083 Visits 300K+ Unique Reach A top movie studio wanted to unlock and target real-world audience in Singapore who have a strong affinity towards movies, family, and entertainment. They also wanted to use that knowledge to optimize their digital campaigns, and measure the impact of their ad …
Top movie studio gets 3083 total visits and 300k+ unique reach Read More »
Leading QSR brand sees 600k+ unique reach and 5.7 visit index
Case Study Leading QSR Brand 4.4 Exposure Index 6295 Visits 600K+ Unique Reach A leading QSR brand wanted to leverage location data to run one of their innovative, data-driven, consumer-centric digital campaigns. Their goal was to boost footfalls to selected restaurant locations. They also wanted to measure the impact of their campaign on foot traffic …
Leading QSR brand sees 600k+ unique reach and 5.7 visit index Read More »
A high-street luxury fragrance brand gets 11k+ total visits and 673.90% visit
Case Study Leading Luxury Fragrance Brand 2.5 Exposure Index 11k+ Visits 900K+ Unique Reach A high-street luxury fragrance brand wanted to measure footfall performance of their Christmas campaign across Search, Social, High impact display, CUTV platforms and YouTube. Latest Downloads featuredWebinars Addressing First Party Data Challenges with Lifesight March 31, 2021 featuredWebinars Measuring retail marketing …
A high-street luxury fragrance brand gets 11k+ total visits and 673.90% visit Read More »
