Measuring retail marketing ROI using footfall attribution

Webinar

Measuring retail marketing ROI using footfall attribution

If you are a retail marketer running a campaign with the objective of driving in-store footfall, you may have issues measuring your marketing ROI. The answer lies in footfall attribution.

In this webinar, Dimpy Yadav, Head of Client Engagement at Xaxis and Sangeeth Krishna, Country Manager, India at Lifesight discussed how footfall attribution can help improve online ad engagement and drive store visits to optimize your marketing ROI.
Watch this webinar to learn:

  • Why use footfall attribution in retail campaigns?
  • How does footfall attribution enable drive-to-store campaign measurement?
  • How does footfall attribution help optimise marketing spend?

Watch the Webinar Now