into who your customers
Privacy compliant data enrichment to build holistic customer profiles
True customer intelligence is powered by holistic behavioural data enrichment
Fill in the gaps
Your customers have countless behavioural traits, enrich their data with 100+ online and offline attributes.
Map the enriched data with existing data to discover unknown patterns that can’t be found in your data.
Identify new touch points
Reveal where your customers engage with your brand across the customer journey
You know that the era of hyper-personalization is well and truly here when 80% of consumers say they are more likely to make a purchase …
Customer data enrichment using alternative data can ramp up the insight strategy of OTT content and ad platforms. Real world intelligence – or the convergence of online and offline behavioural data about customers – can help them understand their lives and lifestyles far better than personal data alone ever will.
While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. …