Track Non-Revenue KPIs

Track and optimize non-revenue KPIs like Signups, Leads, Orders, and Add to Carts seamlessly across all digital channels. View insights like iFactor, incremental, and marginal returns, and get a standardized view of all non-revenue KPIs in a single dashboard, enabling data-driven decisions.

Key benefits:

• Track non-revenue KPIs across multiple platforms with standardized naming conventions.
• Access a unified view of both revenue and non-revenue metrics for better investment decisions.
• Monitor non-revenue KPIs using goals to track progress towards key business objectives.
• Optimize media spends with iFactor, mCPA, and iCPA metrics from MMM for better performance.