White-label DSP

Optimize multimedia ad placements with the White-label DSPs. Customize, manage, and automate digital advertising across diverse platforms effortlessly.

Webhook

A webhook is a method of real-time data transfer between two servers, initiated by an event trigger.

Time of inactivity

Time of Inactivity measures how long a user remains dormant on a website or app. It's an engagement indicator; longer inactivity suggests lower engagement.

SDK spoofing

A fraudulent activity where fake engagement events are created in mobile apps without actual user interaction.

Remarketing

Remarketing is the strategic process of reaching past website visitors to encourage transaction completion.

Push notification

A push notification is a brief alert or message sent to a device's notifications bar without user initiation.

Publisher

In e-commerce, publishers distribute product/service content to consumers. They range from advertisers to affiliates, pivotal for visibility and influencing purchases.

Phone farms

Measure marketing success with Incremental Conversion. Track uplift in sales or conversions from campaign changes and business strategies effectively.

Owned Media

Owned media is an advertising strategy, where a company uses its digital properties to promote its brand or product.

eCommerce Glossary

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