Redefine Marketing Measurements for the Privacy-First Era
Future proof your marketing measurements strategy with multi-touch attribution, marketing mix modeling & incrementality testing powered by machine learning models designed for modern marketers
30%
reduction in CAC
3X
the Media Efficiency
2X
increase in Media Budgets
195%
increase in Revenue
Modern Marketer Challenges
Ready for the cookie-less future?
$100B+ media spends in 2022 was wasted. Poor optimisation & attribution being the leading causes. Don't stay in the dark. Adopt a future-ready marketing model
I’m wasting my ad spend in the wrong channels
iOS 14.5 & Safari has messed up my attribution
In-platform reports not adding up with my store reports
Can’t measure offline channels like TV, OOH, or Print
I can’t map my customers’ purchase journey across all touchpoints
I can’t measure individuals due to privacy laws
What is Lifesight Measure?
Measure unlocks accuracy and predictability in campaign tracking
Make every customer a repeat buyer, and eventually a loyal fan!
Universal Attribution
Leverage your source of truth to map your customer journey and optimize your strategy with data-driven attribution modelling
Marketing Mix Modeling
Don’t waste ad dollars that could be used to drive more incremental sales. Leverage always-on automated MMM that keeps up with the pace of modern marketing
Incrementality Testing
Prove that your strategies and tactics are working. Design & run experiments to measure incrementally & calibrate your MMM models
Unified Reporting
Set your goals, do continuous calibration and prove your ROI is always-on track with our measurement suite
Real-Time Data powering Immersive Experiences
Get in touch with one of our experts and take a customized tour of Lifesight.
Features
All your customer data, unified and at your fingertips
Powerful CDP that unifies your data in real-time, to help you convert, engage, and retain more users
Universal Attribution
Attribute credit to each marketing touch using a holistic view of how different marketing efforts contribute to conversions. Gain unparalleled insights into the entire customer journey, from the initial touchpoint to the final conversion.
Marketing Mix Modeling
Join the ranks of successful brands that rely on marketing mix modeling to optimize their spend, drive incremental sales, & achieve remarkable returns on marketing investments.
Incrementality Testing
Design and run experiments that fine-tune channel-level strategy. Visualize the incremental lift generated by each ad channel & validate marketing investments with concrete data-driven evidence.
Unified Reporting
Leverage a comprehensive reporting suite that empowers data-driven decisions and showcases marketing effectiveness, no bar on data complexity. Stay agile with continuous calibration, iterative insights that drive proven ROI.
Join the global movement of privacy-first brands building growth with Lifesight
