Dubai: Asia’s leading Location Intelligence platform and data company Lifesight today announced its rapid expansion into the Middle East region, with the company’s location and mobility data now active in the UAE, Saudi Arabia, and Qatar with Bahrain, Oman, and Kuwait soon to join the list.
Headquartered in Singapore, Lifesight helps marketers better understand consumers’ real-world behaviour, interests, and intent to enable hyper-targeted campaigns as well as quantify the impact of digital campaigns on in-store visits, helping optimize ad spend.
According to Lifesight Co-founder and CEO Tobin Thomas, Lifesight has received a massive welcome in the Middle East region. Since its entry into the market, the company has formed strategic partnerships with global service providers to address the region’s complex marketing challenges. This includes the availability of Lifesight Audience segments on all popular marketing platforms like DV360, Adobe, Lotame, Adform among others.
Tobin said, “Over at Lifesight, we leverage opt-in location and mobility data to guide business decisions across the region. With our demonstrated success in India, South East Asia, and Australia, it was already clear that the continent was waiting for a data platform like ours. We are now bringing this wealth of experience, data, and technological expertise to the Middle East region.”
“It is a complex time to be a marketer in the Middle East region. While controlled ad budgets pose a challenge, the economics of the region also poses an interesting new opportunity for brands and marketers. It is in times like these that business and marketing become hyper-accountable and the approach needs to be laser-focused on driving outcomes. Businesses in the region are not only ready for such deep levels of accountability and audience targeting; they are in fact demanding it. And Lifesight is pleased to help fill this gap.” said Meera Chopra, the Global Director Of Revenue – Measurement, Data, Media, Insights at Lifesight.