Lifesight Data To Bulid Offline Audience Segments And Insights

Build Deep Consumer Insights

Gain a holistic, 360 degree view of your customer journey and make better business decisions with Lifesight’s best-in-class data solutions.

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Data Transparency At Its Finest

We process billions of mobile data points so you don’t have to.

Acquire

Acquiring high quality datasets at scale is difficult and time consuming. Several premium datasets are also very expensive to purchase and is only sold at a certain scale. We acquire data from trusted partners across multiple sources so that our raw data feed is robust.

Enrich

We ingest, match, and enrich big data through a robust data engine that is able to handle massive data streams and ensure that only the best quality data output is generated.

Process

We process billions of data points daily and turn them into actionable data products for various industries that require mobile consumer data to fill in the blanks in their datasets.

Know Your Customers, Better.

Use Cases

It is proven that physical world data brings huge value to any brand, app or enterprise with a data strategy and plays an integral part to improve customer acquisition, engagement and retention.

Customer Data
Enrichment

Enrich your customer profiles with new data attributes such as personas, home locality, work locality, app usage, retail store visits, etc. to build models.

Personalized
Marketing

Reach your customer with 1-1 personalized messaging with accurate recommendations and messaging based on their behaviour throughout the customer journey.

Consumer
Insights

Uncover your outlet visitor trends and competitor store and what are their interests, brand and category affinities and build competitive intelligence.

Audience Segmentation
& CRM Augmentation

Build granular audience segments using holistic profile data and layer visitation data on top your CRM data to conduct profile analysis and build a customer segmentation strategy.

Retail Planning
& Location Insights

Understand retail trends, catchment population profiles and people movement to identify best retail sites and predict outcomes.

Data Categories

We have a few core data types that can be accessed via API or as a data feed delivered at a certain interval. The data feeds differ from country to country and comes in varying levels of volume and density.