Pre-defined audience segments based on real life interests and intent.
Measure the true ROI of your omni-channel digital campaigns.
Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets
Lifesight Audiences will enable you to target ads to users based on their real-world behaviour, demographics, and app usage. The audiences can also be activated on all popular DSPs, tapping into the lookalike capability to extend reach.
Lifesight Audiences Advantage
Reach pre-defined audiences based on their real-world behaviour
Increase your conversion rates by targeting the right customer, at the right time
Activate audiences across popular DSPs and build lookalike audiences to expand your reach
Request for custom audience segments based on your requirements
Audience segments comprising a combination of real-world activities that define a consumer’s persona
Audience segments comprising real-world consumers based on visitation data at specific places of interest (POIs)
This segment is made up of real-world consumers based on recency and frequency of visits to retail brand stores
Audience segments based on app ownership of connected consumers as well as app usage data
Audience segment comprising offline consumers’ demographic information that is declared or inferred
Audience segments comprising mobile users device brand preferences and mobile carrier preferences
A case study on HP’s award winning campaign that used Lifesight’s high quality audience segments to target optimally and measured through Lifesight Attribution.
Activate Across Platforms
Data for All Verticals
Any brand with a connected consumer who lives in a physical world has the use for our audience data. Our most popular and successful use cases are from Automotive, QSR, and Retail.
Sports & Fitness
Start engaging real-world consumers today with Lifesight Audiences.
Request a demo to get started.
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