Mobile based audience segments based on real world interests and intent
Measure the impact of omni-channel digital campaigns on in-store visits
Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets
Target and engage physical world consumers with interest and intent data derived from their real-world behaviour.
Lifesight Audiences Advantage
High quality location based audience datasets derived from sensor based location signals from massive mobile device reach.
Most comprehensive brand based audience sets with 2000+ brands mapped across APAC for top automotive, retail and QSR brands.
Activate audiences across popular DSPs such as DV360, Tradedesk etc. and extend your reach with lookalike and cross device functionality.
Build custom audience segments based on your requirements to capture unique audiences for every campaign.
Audience segments comprising a combination of real-world activities that define a consumer’s persona
Audience segments comprising real-world consumers based on visitation data at specific places of interest (POIs)
This segment is made up of real-world consumers based on recency and frequency of visits to retail brand stores
Audience segments based on app ownership of connected consumers as well as app usage data
Audience segment comprising offline consumers’ demographic information that is declared or inferred
Audience segments comprising mobile users device brand preferences and mobile carrier preferences
A case study on HP’s award winning campaign that used Lifesight’s high quality audience segments to target optimally and measured through Lifesight Attribution.
Activate Across Platforms
Data for All Verticals
Any brand with a connected consumer who lives in a physical world has the use for our audience data. Our most popular and successful use cases are from Automotive, QSR, and Retail.
Sports & Fitness
Start engaging real-world consumers today with Lifesight Audiences. Request a demo to get started.
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