Pre-defined audience segments based on real life interests and intent.
Measure the true ROI of your omni-channel digital campaigns.
Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets
Uncover the true ROI of your digital campaigns by measuring footfalls driven through your digital campaigns.
How Lifesight Attribution Can Help
Understand the true impact of your online campaigns by measuring footfalls that were driven to your various retail outlets
Optimise your campaigns and ad spend by identifying which channels drove the most footfalls and analysing the cost per visit (CPV)
Get deeper insights about your customer profiles such as demographics, ad engagement, etc. and optimise your reach
Gain an in-depth analysis on your campaign performance with 50+ report categories across attribution, places data, engagement, and conversion
Comprehensive Attribution Reports
Insights on the events that drove footfall including last-touch attribution, visit share analysis, fractional attribution, etc.
In-depth analysis on on the engagement including demographic crosses, most engaged audiences, best engagement times, etc.
Get an in-depth view of the places that saw the most footfall, brand and category affinities of engaged audiences, and more
Discover what’s driving conversions and get a holistic view of your customer journeys
BMW optimised Market Mix Modelling through enhanced cross-media measurements
BMW was able to optimise their digital campaigns by analysing the channels that drove the most footfalls and optimising ad spend through Lifesight attribution.
In 2018, Lifesight attribution measured a total of 1,141,195 footfalls
to over 25,000 Automobile Dealerships in APAC.
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