Mobile based audience segments based on real world interests and intent
Measure the impact of omni-channel digital campaigns on in-store visits
Uncover what happens beyond the click by measuring footfalls driven through your digital and OOH campaigns.
How Lifesight Attribution Can Help
If your brand lives in the physical world, start going beyond the click and start measuring what drives footfall to your retail locations.
An independent real time offline attribution platform that is platform agnostic and certified for use with all major DSPs.
Get real world metrics that matter such as Cost Per Visit, Visit Lift, Visit Index and Visit Share to optimize your campaigns and gain a better understanding.
Get deeper insights about your customers with in-depth reports such as demographics, visitation patterns, brand affinities, etc.
Comprehensive Attribution Reports
A summary of campaign performance across platforms, partners and creatives
Measurements reports including single touch attribution, visit share analysis, fractional attribution, etc.
In-depth analysis on the engagement including demographics, most engaged audiences, best engagement times, etc.
Get an in-depth view of the places that saw the most footfall, brand and category affinities of engaged audiences and more.
BMW optimised Market Mix Modelling through enhanced cross-media measurements
BMW was able to optimise their digital campaigns by analysing the channels that drove the most footfalls and optimising ad spend
In 2018, Lifesight measured a total of 1,141,195 footfalls to over 25,000 Automobile Dealerships in APAC.
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