A look behind the technology that maps the complex connected consumer
The Modern Customer graph
As consumer behaviour continually evolves in 2020 and beyond, brands and enterprises need to start connecting the dots with a customer intelligence strategy to understand who their customers really are.
What differentiates sound customer intelligence is the science behind the modern customer graph – the secret sauce in mapping the moving parts of the modern connected consumer.
Sign up for this replay to learn:
- The challenges that brands face with understanding customers
- What is a customer graph database?
- How does the modern customer graph work?
- The technology behind Lifesight’s customer graph
- How is the Lifesight customer graph different from others