Case Study

Enriching a leading OTT publisher's data to drive higher engagement and ad revenue

A leading OTT publisher launched an ad platform and they wanted to enhance their ad targeting capabilities within their app. 

Their audience reach is massive, however they know little about their user base, and therefore ad engagement rates were low.

Download the case study to understand how Lifesight helped the brand enhance their first-party data offering with our Data Enrichment solution to improve their video ad targeting.