With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements. While the mobile advertiser ID is an immediate option, a range of other strategies like 1st party data, identity graphs and lookalike modelling is imperative.
This ebook aims to guide you into cookieless marketing strategies with a renewed focus on privacy, hyper-personalized advertising and high business outcomes. You will gain an in depth understanding on:
- How to leverage first party data while unifying the silos of the omni-channel world with identity solutions
- How to redefine measurement with identity led solutions
- How adopting a privacy-first approach can help retain customers