In today's competitive world, businesses are constantly seeking ways to drive foot traffic to their physical locations.

For a leading digital marketing company, this meant taking on an exciting campaign to attract visitors to a museum in the United States. However, the company faced the challenge of measuring the effectiveness of their marketing campaigns and attributing them to actual footfall.

Using the our Footfall Measurements solution, they were able to attribute visits to the museum and identify the busiest days and times, optimizing their campaign for better results.

The campaign resulted in a 2.15% visitation rate and 0.63% exposure rate.