Analysis of audience and footfall trends at dealerships is helping brands refine marketing strategies and understand the relationship between dealership visits and sales. Brands leveraging data and technology are well positioned to stay ahead of the game. This report on Australia’s Automotive Market shares general and brand-specific insights from capturing dealership location visits nationally in Australia. We delved into footfall trends at over 2,600 Australian auto showrooms to understand the car buying journey, brand preferences and personas of the Australian car buyer.