In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of building the new age audience-centric marketing enterprise. It allows marketers to be more creative and targeted, which are the only ways to break through the ad clutter of the digital age.

The white paper is designed to help marketers make sense of the deluge of audience data, its applications in marketing, challenges that exist with audience data in the current marketing ecosystem, and how marketers can solve for these challenges.