With a new marketing ecosystem and landscape taking shape, brands see a need to leverage first party customer data effectively. The powerful combination of alternative data with first party data unlocks unparalleled opportunities to transform customer experience and future proof marketing initiatives.

This e-book aims to guide marketers through the process of data onboarding by answering questions like:

• Why do brands need data onboarding?
• How does data onboarding work?
• What are the attributes of a good data onboarding service provider?

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