Location intelligence use cases in OOH and DOOH campaign planning

With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ad spending is expected to cross the $39 billion mark.  Consumers, too, have a renewed interest in OOH, and the numbers speak for themselves. 45% increase in consumers noticing OOH ads  23% admit they learned something …

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