Mobile location tracking will boost in-store customer experience

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Today, it’s possible for brands to watch a consumer’s…

Why the independence of media and measurement is key to transparency in marketing

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As the pressure for marketing ROI increases among advertisers,…

Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

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According to Lifesight Co-founder and CEO Tobin Thomas, Lifesight…