Targeting fashion retail shoppers? Here are 5 audience segments for greater ROI
Targeting fashion retail shoppers? Here are 5 audience segments that Fashion Retail Brands need to target to reach the right consumers
Articles
#MetricsThatMatter – Visit Share Analysis
Visit Share Analysis helps brands and marketers understand how much footfalls their outlets have received vis a vis their main competition.
How well do you know your IPL fans?
2100 Cr ad revenue at stake in IPL advertising. But how well do brands know the consumers they are advertising to?
Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI
Calling all Sports brands – Are you going beyond demographic data and targeting real-world sports enthusiasts? If not, you should be. Here’s how you can refine your audience targeting with Lifesight.
OOH comes of age with location intelligence
Location Intelligence has brought forth an evolution within OOH. We are ready for the new era of OOH, are you?
#MetricsThatMatter – Cost Per Visit
Analysing Cost Per Visit (CPV) is the best indicator of ROI from digital campaigns, especially if your business depends on driving visits to your physical outlets. Find out more here.
Hack your online metrics with better offline audience targeting
Accurate audience targeting is your best bet to boost conversion rates and decrease bounce rates. Get ready to level up your digital marketing with robust, real-world, behavioral targeting.
Ushering in a new era of personalization with location intelligence
To say that personalisation is crucial is an understatement. But are brands doing all they can to deliver personalisation in this hyperconnected age?
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences. Here’s everything marketers must know before shelling out their big buck media placements in IPL 2019.
