#MetricsThatMatter – Cost Per Visit
Analysing Cost Per Visit (CPV) is the best indicator of ROI from digital campaigns, especially if your business depends on driving visits to your physical outlets. Find out more here.
Articles
Hack your online metrics with better offline audience targeting
Accurate audience targeting is your best bet to boost conversion rates and decrease bounce rates. Get ready to level up your digital marketing with robust, real-world, behavioral targeting.
Ushering in a new era of personalization with location intelligence
To say that personalisation is crucial is an understatement. But are brands doing all they can to deliver personalisation in this hyperconnected age?
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences. Here’s everything marketers must know before shelling out their big buck media placements in IPL 2019.
