Articles

3 trends disrupting CPG marketing

3 trends disrupting CPG marketing like never before

Consumer packaged goods are an essential part of a consumer’s life. However, recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have truly disrupted the CPG sector like never before. Customers are less loyal than before, spoilt for choice and easily navigating between old favourites and new-age brands. The battle at the grocery shelf is …

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Enhancing customer experience

Enhancing retail customer experience using data enrichment

Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the best possible customer experience. From locating high footfall areas to consumer demographics, a lot has gone into transforming retail into the mammoth industry it is. And yet, the last few years have seen a retail …

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Dat enrichment use cases cpg

Strengthen your CPG data strategy with these 3 data enrichments use cases

The CPG industry is undergoing a large scale transformation. The industry has always been very competitive, but the COVID-19 crisis and empty shelves across supermarkets made the competition even worse. Brands saw customer loyalties shift almost inadvertently as consumers couldn’t find their favourite brands on the shelves and naturally moved on to others. Multitude of …

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consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

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Modern customer graph

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and identity resolution. Here we go. As consumers evolve in 2020 and beyond, demanding privacy and hyper-personalization all at the same time, businesses and brands have no choice but to start …

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Defining The Customer Intelligence Value Chain, A 101

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

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6 questions to ask

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, omni-channel, multi-screen consumer. As consumers’ buying journey becomes more and more fragmented across screens and channels, identity resolution – or bringing together identifiers across online and offline touchpoints – is …

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