Customer data onboarding consolidates and enriches existing customer data with third-party attributes for a comprehensive picture. Know how!
It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer...
The world we know has changed drastically over the past months. The global pandemic has caused a huge...
With rapid advancements in technology and the desire to have the latest and greatest gadget in the market, the newer generations of tech-sav
In countries like Australia, a new car is bought by an individual or family once every 7 years on average. Automotive brands are pushing the
Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore
Food lovers or popularly known as ‘Foodies’ have an ardent interest in food. They are a prominent hobbyist group found all over the world
From an outdoor interactive casino on the roads of Australia to the hyper-targeted delivery of beer ads in the UK, the last couple of years
The festive season is finally here and it’s the perfect time for brands to target shoppers on the lookout for cool and interesting things to
Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you don’t love
Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50%
The Dubai International Airport (DXB) is one of the busiest airports in the world and a major transit hub for passengers traveling between
Movement activity of devices observed at the gathering site (‘target devices’) during the event period was analyzed for 2 weeks immediately
By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have
Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking for data to understand and strategize based on
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