Nilofer Maideen

Location intelligence use cases in OOH and DOOH campaign planning

With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ad spending is expected to cross the $39 billion mark.  Consumers, too, have a renewed interest in OOH, and the numbers speak for themselves. 45% increase in consumers noticing OOH ads  23% admit they learned something …

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Cyber security

How Alternative Data is Powering Cybersecurity Platforms

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats.  Non-payment and non-delivery scams, identity theft, and phishing by threat actors are among the top five cybersecurity crimes that put customer data at risk.   Cybersecurity threats are so sophisticated and rampant now that cybercrime is set to cost the world a …

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Retail customer intelligence

How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump

Are your customers shopping differently even though the pandemic doesn’t have the world in its grip anymore? Do you see noticeable changes in your retail customer journey? As the world wakes up to some semblance of normalcy, brands and marketers are looking for telltale signs about their customers switching loyalties and transitioning across different shopping …

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The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice but to capitalize on their first-party data. But is first-party data going to be enough? With the correct strategies, first-party data can bring along many benefits, and all these benefits …

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